Back in June, Google told us the Penguin update is months away at best. We also know Google is working on a real time update to the algorithm, so it runs immediately and would not require manual pushes. This morning in a Google+ Hangout, John Mueller said at the 28:25 mark or so that he doesn't know for sure when the Penguin algorithm would launch but if he had to guess, it would be before the end of the year and it would be the real time version.
John said:
Of course, Google was suppose to launch the real time version before and they didn't. I suspect the next time they announce anything Penguin related, it will be the real time announcement.
But obviously, only time will tell.
At SMX Advanced last night, Google's Gary Illyes explained that Google is working on solving the hard problem of making the Penguin algorithm run in real time. Not just baked into the real time algorithm but also to refresh the data continuously and he meant that, he said. If you do not understand the real time algorithm versus real time data refresh, see this post.
I covered this last night at Search Engine Land but in short, this is a "hard problem" for Google. It is not going to happen anytime soon, it is something that will take "months" and months Gary said. They need to rebuild a lot of the system to make it work, but that is the goal. Google doesn't want to manual have to update Penguin, they want it to just run completely in real time.
Ref: https://www.seroundtable.com/google-penguin-real-time-20946.html
John said:
Of course, Google was suppose to launch the real time version before and they didn't. I suspect the next time they announce anything Penguin related, it will be the real time announcement.
But obviously, only time will tell.
At SMX Advanced last night, Google's Gary Illyes explained that Google is working on solving the hard problem of making the Penguin algorithm run in real time. Not just baked into the real time algorithm but also to refresh the data continuously and he meant that, he said. If you do not understand the real time algorithm versus real time data refresh, see this post.
I covered this last night at Search Engine Land but in short, this is a "hard problem" for Google. It is not going to happen anytime soon, it is something that will take "months" and months Gary said. They need to rebuild a lot of the system to make it work, but that is the goal. Google doesn't want to manual have to update Penguin, they want it to just run completely in real time.
Ref: https://www.seroundtable.com/google-penguin-real-time-20946.html
